Golf Olé
Design of app and website. Project Roles: UX Design, Website Design.
Client background
Golf Olé is an online platform for the sale and management of golf loyalty programs, for direct use of the fields.
The app Golf Olé offers a search engine of the best golf plans in Spain, a direct purchase gateway and a program that rewards game frequency. As a bonus, It also provides useful and free mobile tools for the associated fields, such as the Medalplay & Stableford game cards that adapt the player’s handicap automatically.
For golfers, Olé Golf resembles business models similar to Groupon but specialized in golf.
The Challenge
- Increase exposure and brand loyalty
- Create a compelling, useful app to increase customers engagement
- Built their website in an iterative manner; as the app took on new features, the site can be scalable and adjusted the visual and narrative elements of the brand to be aligned with product updates.
- Offer with the app not only incentives, but also personalized information on new plans and offers.
- Easy to use: how a customer interacts with a loyalty program can often make or break that program.
- Transparency: loyalty programs are effective when customers know exactly how much they are earning and what they can redeem it for.
The solution
I was responsible for the experience strategy and design of the iOS app and their website. I lead the UX work, producing all major deliverables and presenting these to the client. I worked alongside a junior UX Architect who focused on the Android app.
Recognizing the mobility of active golfers, we prioritized a mobile-friendly responsive design website designed to engage visitors from desktop to putting green – and everywhere in between. The app also helps extend marketing efforts by allowing users another opportunity to browse the full range of golf plans from anywhere.
UI Designs
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