Skin Method
UX and UI redesign of ecommerce website
Client background
Skin Method formulates, manufactures and markets a range of quality face and body care products specialized in real and specific problems at very affordable prices. Expert in the care of the skin and with a trajectory in the pharmacies, the brand wanted to reinforce its online channel, making the buying experience easier, quicker and stress-free.
The Challenge
Design an e-commerce website considering the following aspects:
- Operational simplicity
- Strong branding
- Effective use of visual elements
- Clear data presentation via menus, catalogs etc.
- User’s ability to leave feedback about goods and services
- Easy access to general and contact information
- Clean design that supports the offer, not overshadowing it.
The Solution
I was in charge of the whole design process, from early prototypes to final visual design, being concentrated on a customer journey clear and easy, without unnecessary clicks, time lost on loading overloaded pages or inconvenient menus, frustration of not getting feedback from the system etc.. The new digital shop offers a revamp experience, with a totally new design, UX and a more intuitive navigation organized by product usage, making the experience enjoyable so users will wish to get back again.
UI Designs
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